Advertising Spec Sheet
Welcome to The Houston Home Journal’s advertising spec sheet. Please share this page with your graphic designer to achieve the best possible results for your ad.
Please note, advertising with HHJ must be confirmed before ad content is published. Questions? Contact us at lori@hhjonline.com
Best Practices
Utilize Frequency
The most successful advertisers don’t run just one ad per year and expect success. Instead, they use frequency as part of their strategy to reach “top of mind awareness” in the minds of their prospects.
Plan on a media mix
Advertising works best when it works together across media types. Your clients and prospects all use media differently, make sure you expose your business message to the widest possible audience by using a multimedia strategy.
Emphasize the uniqueness of your business
What is it that truly sets you apart from your competition? Emphasize this fact in your advertising. Today’s customers have higher expectations than ever before, make sure you put your best foot forward by sharing the most compelling reasons they should do business with you.
Invite Action
It is difficult to make a sale if you don’t invite your customers to buy. Give them a reason to act and an easy means of doing so. Include your phone number, address or web address in all your advertising.
Newsletter Advertising
PRESENTING SPONSOR includes:
- “Brought to you by” notation at the top of the newsletter
- Display advertising space: 970 x 550 pixels
- Business Introduction Headline: 16 words
- Detailed Business Description: 50 words
SUPPORTING SPONSOR includes:
A. Display Advertising Space (300×250)
Web Display Ads
Format
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Placements & Sizes
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Technical Specs
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Header
Leaderboard (728 x 90) Billboard (970 x 90) Upper Sidebar Medium Rectangle (300 x 250) Half Page (300 x 600) Lower Sidebar Medium Rectangle (300 x 250) Half Page (300 x 600) Article Footer *Usually a med rectangle, but publisher can select any size. Billboard works well too. |
Image Ads
◦ Resolution: 72 DPI ◦ File Size: 200KB max ◦ Color Mode: RGB ◦ Destination URL (1) Other Ad Types ◦ HTML5/Rich Media ◦ Custom HTML/3rd Party Tags ◦ VAST Accepted File Types ◦ PNG, JPG/JPEG, and GIF image ads ◦ 30-second max animation time (all animation, including loops must stop at 30 seconds) |
Want more details? Check out IAB’s Advertising Creative Guidelines.
Print Ads
Modular Sizes
| WIDTH (IN) | DEPTH (IN) | |
| Full Page | 11.63” | 21” |
| Half Page | 11.63” | 10.5” |
| Quarter Page | 5.75” | 10.5” |
| Eighth Page | 5.75” | 10.5 |
Other Sizes
| # COLUMNS WIDE | WIDTH (IN) |
| 1 | 1.83″ |
| 2 | 3.79″ |
| 3 | 5.75″ |
| 4 | 7.71″ |
| 5 | 9.66″ |
| 6 | 11.63″ |
Publication Dates
The Houston Home Journal is published Wednesday & Saturday.
Deadlines
Newsletter & Display Ad Deadlines
Ad content for all digital ads must be submitted a minimum of 2 business days prior to the start date/publication date.
Print Deadlines
| Type | Wednesday Publication | Saturday Publication |
| Retail HHJ Deadlines | Monday at Noon | Thursday at Noon |
| Classified HHJ Deadlines | Monday at 4:00PM | Wednesday at 4:00PM |
If ad content is inconsistent with the Houston Home Journal’s ad specifications, it will be returned to the advertiser for modification. If content is submitted late or incorrectly, the advertiser risks having their ad(s) not run, or run as is.
Proofs
A screenshot proof of your ad will be sent for approval a minimum of 1 days before start date/publication date. If no response is received from the advertiser, the ad will be considered approved and will be published as is.